What is Corporate Identity all about?
- Ensuring a consistent and coherent visual representation of IREC across all communication channels, both internal and external.
- Protecting the institutional integrity and recognition of IREC as a public research centre of excellence.
- Providing clear guidelines and official resources to support correct and compliant use of IREC’s visual identity.
- Strengthening trust, transparency and credibility in communications with stakeholders, partners and society.
Brandbook
This brandbook is the reference guide for anyone representing IREC, defining the visual identity and ensuring consistency across all communications. More than a set of design rules, it reflects who we are and our mission to accelerate the energy transition. By applying it consistently, we strengthen our visibility, credibility and connection with our audiences.
Logo
The logo is the core element of IREC’s visual identity, representing its position as a leading centre in energy research, development and innovation. Its correct and consistent use ensures a strong, coherent and recognisable brand across all communications. To preserve its integrity and impact, the logo must always be applied according to the established guidelines, adapting its different versions to each context while prioritising clarity, contrast and legibility.
Primary version
Vertical logo version
Download the logo in PNG format.
Reduced logo version
Download the logo in PNG format.
Horizontal logo version
Download the logo in PNG format.
Single-colour version
Vertical logo version
Download the logo in PNG format.
Reduced logo version
Download the logo in PNG format.
Horizontal logo version
Download the logo in PNG format.
Negative version
Vertical logo version
Download the logo in SVG format.
Reduced logo version
Download the logo in SVG format.
Horizontal logo version
Download the logo in SVG format.
Colors
Colour is a key element of IREC’s visual identity, reinforcing recognition, consistency and brand positioning across all communications. The palette reflects the institute’s values of rigor, innovation and sustainability, while ensuring versatility across digital and print formats. Its consistent and balanced use enhances clarity, readability and user experience, supporting a coherent, accessible and visually strong communication.
Primary colors
IREC BLUE
Pantone 307C
#0069a7
RGB 0/105/167
CMYK 100/36/0/35
IREC GREEN
Pantone 376C
#80ba27
RGB 128/186/39
CMYK 30/0/100/27
Secondary and neutral colors
IREC ORANGE
Pantone 158C
#ee7218
RGB 238/114/24
CMYK 0/52/90/7
IREC YELLOW
Pantone 158C
#fcb514
RGB 252/181/20
CMYK 0/29/91/0
IREC GREY
Main text
#333333
RGB 51/51/51
CMYK 0/0/0/80
IREC BLACK
Use: support
#000000
RGB 0/0/0
CMYK 0/0/0/100